Information is imposed on the lead

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Why is inbound an asset in this context? Because a prospect who makes the request himself is in the purchasing phase and has already planned a budget, Because the sales cycle is thus faster, Because the conversion rate is much higher when it is the prospect who contacts the salesperson, Because the salesperson focuses on the closing part of his business. the lead searches for their own information Ads have a commercial character, that much is obvious – and annoying in the opinion of many.

Inbound marketing content, on the other hand, is Phone Number Data focused on qualitative information with high added value. And the prospect is aware of it. In this context, he takes pleasure in discovering and then evaluating the content he chooses to read – and which, in advance, is specially intended for him. Ultimately , it is able to compare products and services on the basis of objective elements rather than on the basis of commercial arguments. The customer relationship is imposed vs the customer relationship is initiated by the customer.




In outbound marketing, the salesperson disturbs the customer by contacting them – at the wrong time, when they have not requested it, when they do not need the product or service offered by the company… Whatever either the reason for the inconvenience, there is little chance that the prospect will be in good conditions to buy. Conversely , in inbound marketing, the customer contacts the salesperson himself, choosing his own time and on the basis of valid reasons.