The cost of engagement, an indicator often

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Compared to CPA, but CPE usually concerns engagement in applications. CPC cost per click campaign effectiveness indicator determining the cost of obtaining a click on an ad. CPV cost per view cost of viewing, a method of charging fees based on the number of ad views or interactions. CTR click through rate the socalled Clickthrough rate determines the ratio of ad clicks to its views. CR conversion rate conversion rate in relation to people who performed the desired action after clicking on the ad,


made a purchase. Here we recommend our article Google Ads account structure about performance activities in the largest internet search engine. PPC strategies for the food industry mistakes What should you pay attention to and what mistakes Algeria WhatsApp Number should you not make? Incorrect advertising targeting Incorrect targeting may reduce the effectiveness of the campaign and at the same time increase costs. Advertisers often have problems with optimally determining the target group of a given campaign. The problem is both targeting the campaign too broadly too general a group of recipients and targeting the campaign to a group that is too narrow. Neglecting conversion tracking Monitoring conversions on an ongoing basis and analyzing conclusions is the basis for assessing the effectiveness of a campaign. Without this, you cannot correctly determine your ROI .





Conversion tracking allows you to understand which elements of your campaign are working and which need improvement. Overreliance on automation Automating performance activities is helpful, but neglecting an individual approach to campaigns can lead to wasting budget on ineffective activities. Automation will not replace a marketer's intuition and deep understanding of the specifics of the industry. Read our article discussing the advantages and disadvantages of the Performance Max campaign involving automation of activities and how to .