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It is safe to say that the marketing mix allows you to effectively develop and manage the entire marketing strategy. It allows us, among other things, to: taking into account all the elements necessary to conduct effective marketing, adapting the offer to customer needs and market conditions, as well as appropriate promotion of what we sell. These are the foundations on which you build a strong position in the market environment and increase the quality and competitiveness of your brand.


The greatest advantages of the marketing mix are its versatility. It allows America Cell Phone Number List you to take into account all key aspects of the marketing strategy, such as product, price, place and promotion (P), as well as additional elements in the extensive P concept, such as people, processes and so-called "material evidence..." - which you will learn about in a moment. more. Thanks to this, a comprehensive approach to marketing management is possible.





The marketing mix will therefore set the company's development  product to the market, through appropriate marketing packaging, to the sale of products. It is important to remember that the marketing mix should be adapted to changing conditions in the industry, target group or business category. P concept (Product, Place, Price, Promotion) The fundamental marketing mix is ​​a P concept that anyone who has ever worked in marketing has heard of. It consists of four basic elements of the marketing mix: product, price, place and promotion. Each of them is crucial to the company's success on the market and the success of the entire sales process.