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Along with prompting people to go to a URL in thecopy, it also has a ‘View Shop’ banner that drives people to the brand’s socialshop. Screenshot from Fenty Beauty Screenshot from Fenty Beauty Top tips: Beselective about the social networks you use for ecommerce and put your energyinto the ones that work for your audience Set up a catalog to showcase yourproducts Tap into the emotional aspect of seasonal events on social mediaimpulse buying is common Avoid stock and boring photos in your shop think aboutwhat would motivate someone to buy a product and make it interesting .


Encourageuser-generated content or run a contest to get great imagery you can useFind Your Mobile Number List Consider connecting with relevant influencers Create unique hashtags for yourseasonal campaigns Host a live video that includes tags Live videos on TikTokare becoming a bit of a phenomenon, almost like a QVC shopping channel. Those livevideos contain tags and they are virally and incredibly powerful piece ofcontent, which you don't need advertising revenue behind,says Alison Battisby,Founder of Avocado Social in our recent webinar. Final Thoughts The holidaysare a competitive time for ecommerce brands but there’s plenty of opportunityout there if you understand your audience and leverage the right channels. Wehope these tips will help you supercharge your seasonal campaigns by generatingleads and boosting revenue. Article updated RELATED Plan your Campaign Strategywith our Seasonal Checklist The Magic of Christmas: A Tale of Two DepartmentStore Giants Webinar.





Peak Seasonal Sales Planning to Maximize Revenue Striperiving the New Era of E-Commerce  Converting E-Commerce Customers Applied E-commerce Off-Site ContentE-commerce Strategy Customer Service Management Applied E-commerce Home PageView Courses Share via: Dan Hughes DAN HUGHES Dan is a content writerspecializing in digital marketing, emerging tech, music and looking after atoddler. You can find out more about him and his work by visiting his CatchySpace. Categories:ArticlesE-Commerce Recommended For You Articles: of the BesteCommerce Platforms Articles: Trends & Tips to Enhance Your SeasonalCampaigns Get the latest digital marketing data, insights and toolkitsfrom  Digital Marketing Institute Logo