Due to technical and commercial developments on the web

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Depending on the target group and products/services, certain platforms are carefully selected for advertising campaigns. , channels can be linked to one another (e.g. Facebook and Instagram). New forms of social use have also emerged (e.g. podcasts) and certain platforms enable access to a certain age group, for example the younger target groups on TikTok. In order to successfully implement this part of the marketing strategy, company management should rely on the expertise of social media specialists.


Advidera's team of experts will be happy to help you select suitable channels in which your company can be presented positively in the long term . 3. Content-Marketing Content marketing is a subtle way to present a company without putting it in the foreground. As you have Phone Number already guessed, content marketing is very different from classic advertising , from which users are exposed in everyday life Often flooded online. The strategy presented focuses on content and creates an authentic and exciting story that users can identify with.





When selecting topics, it is important to always take the user's perspective and choose a relevant and interesting topic . The aim is to arouse emotions in the audience, strengthen your own image , increase reach and visibility and retain customers in the long term. The costs in content marketing depend heavily on your ideas. Depending on which topic is selected, the company may incur varying costs.