There are many ways salespeople

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A comprehensive view of customer engagement, for example, can help your marketing team create more relevant campaigns. Tracking social conversations as well as purchase history and other key details allows your support staff to respond to issues faster. When both sales, marketing and customer support teams use social it results in better internal coordination, a more seamless customer experience and greater customer loyalty. Benefits of social for salespeople can benefit from the data collected through social. Finding new leads Social listening or monitoring specific phrases and activity on social media platforms is a smart way to expand your potential customer base. When people talk about your company’s competitors or related challenges you can add them as new social leads into your sales funnel.

There are many tools that can automate this process so salespeople don’t have to spend hours manually analyzing or posting. Solutions like this one, for example, allow you to integrate social media monitoring tools with your accounts. You can then build a workflow Email Marketing List to automatically add lead information and notes based on the alerts you receive. With a steady supply of fresh social leads you can use analytics to personalize your cold outreach. For example, let's say someone posts on how their current solution is slow and inefficient. You can grab their attention by highlighting the speed and efficiency of your solution, perhaps by sharing a case study white paper or webinar.




Recommended Reading Write the perfect cold email with these tips and cold email templates Get to know your prospects more deeply Your prospects are more than the sum of their email interactions. The direct messages they exchange with your sales team reveal only a small part of who they are, what they need, and why they should sign with your company. Social media and sales management tools help connect the dots so sales teams can better pinpoint prospects’ emotions and pain points. Sentiment insights gathered from social can give you a more granular understanding of how people are feeling and can help you identify who is in the market for solutions like yours. What product features and benefits are most important to them? What questions do they have about your product? Similar Solutions What Frustrates.