Some notable differences in user experience:

latix60748@egvo

While all the same real references are present, it's more personal than ever.



Subject line: Natural, one sentence (sounds like an email from a coworker).
Name and Title: Not only does the letterhead replace the useless sentence, but it also provides a smiley face that the user can use to match the name/title.
Creative/Disruptive Branding: Creative letterheads are finland whatsapp data a true game-changer compared to any old email. This also puts our logo above the fold in the email, actually saving space.
Packing all the content of an email into a creative and eye-pleasing image is a huge improvement for users.

In fact, this test alone resulted in our biggest jump in response rates.

result? Our response rate doubled, jumping from 8% to 16% - higher than industry standards!


Quiz: The Psychology Behind “Because” (16%–20%)
If this leap isn't enough for us, we'll add another one after the initial test.


If you don't know who Brian Dean is, I'll leave his bio for you to read next time. For now, all you need to know is that his "because" strategy can increase response rates.

Believe me. He's been through it. We've been there. it works.