The TOMSTER model to quickly create

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How to create an effective Social Media strategy? Here are the  steps to follow. Social media is essential, thats obvious today. However, getting results and gaining customers with it is much less so. Many businesses invest time and money in social media but quickly give up because they dont see results. Worse, some of them even damage their brand image due to inappropriate actions. The problem is always the same a company lands on social media because of fashion or to do like the competitors, without any strategy. On social media or elsewhere, going to war without a strategy is a recipe for ruin.


Creating a Social Media Strategy Isnt Complicated Naturally, we tend to think that thinking is Albania WhatsApp Number a waste of time and that it is better to act quickly. This comes from our need to generate shortterm results, to reassure ourselves. For many, creating a Social Media strategy before taking action is a waste of time. Its timeconsuming and you dont really know where to start.  a Social Media strategy In fact, creating a Social Media strategy is not that complex and is actually quite quick. You just have to use the right method. Whether for me or my clients, I base myself on the TOMSTER model defined by Emmanuel Vivier, cofounder of the Hub Institute . Community Management  Social media  Modele Tomster The TOMSTER model for creating an effective Social Media strategy .





What is the TOMSTER model? The TOMSTER model  Target, Objectives, Message, Strategy, Technologies, Evaluate, Resources  is a step roadmap for creating a Social Media strategy adapted to your objectives, your image, your strengths and your weaknesses. Clearly, the TOMSTER model allows you to create a tailormade Social Media strategy to optimize your results. Do you want to create an effective Social Media strategy? Download the free guide Nouveau calltoaction The  steps to creating your Social Media strategy Step  for an effective Social Media strategy define your target T Normally, you know your Marketing target better than anyone. Who are your products aimed at? Who do you want to direct your communication towards?