To be at the service of public conversation

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This is then where the interact stage comes and this is where you need to make sure you communicate with your prospects clearly and provide them with valuable information. Where, beyond highlighting the wonders of your service, you talk about how your service will help them meet their need. Let them know, step by step, how you are going to solve their problem. If possible, accompany your speech with valuable information such as statistics or any other type of quantifiable information that can generate trust on the part of the prospect.

According to our example from the previous point, how would you approach this stage? In this case, you should emphasize the attention channels. User tracking, availability and willingness of all members of the company to support the prospect. Now, speaking of a Digital Marketing Service topic of customer service, if a prospect comes to ask for information, the way you deliver it will be the cover letter so that they can determine if they will have a good user experience. According to first contact times, response times, personalized treatment and resolution of doubts.



Even if your strategy is not focused on solving a customer service problem, make sure that in your second stage you have qualified people who have the necessary information so that your customers have a pleasant experience. Third stage: Delight Once the purchasing process has been completed, comes the third stage: delight. Many companies fail at this stage, since, after having acquired the client, all the magic of the beginning disappears. But, let us remember that this third stage is just as important as the other two.