During the browsing and

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Purchasing process. fMRI (Functional Magnetic Resonance Imaging) : Although it is difficult to apply this technique directly to e-commerce due to its instrumental needs, fMRI can be used to understand the brain's reactions to simulated visual stimuli and shopping experiences, providing information on emotional involvement and long-term memory. A/B testing with response monitoring : When conducting A/B testing for websites and product pages, you can integrate monitoring of neurological or physiological responses.


This helps evaluate which version produces a more positive and engaging emotional response. Neurodesign and Neurocopywriting : Use principles derived from neuromarketing to design layouts, colors, typography and texts that maximize the emotional and  Austria WhatsApp Number cognitive impact on consumers, improving the attractiveness and effectiveness of the website. User experience personalization : Use data collected from neuromarketing techniques to personalize the shopping experience for each consumer. For example, show related products based on the user's previous emotional reactions. The contrast principle To immediately understand what I'm talking to you about, I'll give you a small example that you will surely .





have already tested firsthand: imagine going into a clothing store to buy a suit and a shirt. In your opinion, which product will the merchant show you first? Many would say the shirt, because the suit generally costs more and therefore there are fewer sales opportunities compared to a shirt with a decidedly lower price. In reality, it is quite the opposite: the most famous brands, or the most attentive trader, always show the most expensive product so that the product with the lowest price is sold. For example, if the shirt costs €110, however expensive it may seem, it won't seem so ,