How to promote video?
You can not read, watchIn 2019, 80% of Internet traffic will be on video.
Every minute, about 500 hours of video is uploaded to YouTube.
According to a study by Simply Measured, more than 50% of Facebook users watch at least one video every day, and the network registers more than 800 billion video views daily.
Obviously, video content is in trend, which means that competition in this area is simply wild. Therefore, the author’s task is not only to create a delicious material, but the correct promotion of their videos. How to promote video and draw the attention of TSA to it? How to go to top YouTube and become popular? How to make your video see everyone? SEO-optimization of video.
Here, as with other types of content, one of the 80/20 rules works, which can be reduced to the following:
“Stetraded 20% of your resources on content creation, and the remaining 80% to promote it.”
SEO in Video Marketing
Video content on YouTube and Facebook is controlled by major brands. But even there is a struggle, and the progress can play a decisive role. First of all, we will give you some tips that will help your video to take a higher position on YouTube, and then add a few general recommendations.
1. Pronounce keywords in Video
On YouTube, videos are selected for complex complex algorithms. These algorithms take into account:
name of the video;
description;
relevance of the video, both general and for a particular user.
However, YouTube not only sees, but shopify website designalso hears, and also analyzes the content of the video. How?
Most users of this resource know that on YouTube there is a function of hidden subtitles. By default, YouTube analyzes each video and generates subtitles based on the subtitles. So there is every reason to believe that YouTube is judging the book not only on the cover.
Therefore, pronounce a keyword or phrase in your video at least once for all videos. The same rule, as you know, applies to written blogs.
2. Write the title correctly
The original title is another key to the successful content promotion. It helps the user understand what the video is about (if it corresponds to the content, of course), and affects the rating of the material in the search.
The main thing, when writing a title, insert a keyword or phrase at the beginning of the name. This will significantly increase your chances of getting up on this word, which means that it will increase the number of views and engagement.
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Also, when writing the best name, the following things must be observed:
Use the word “video”.
Identify the purpose of the title and for whom it is intended. Use the appropriate vocabulary.
Discover how the video can help the viewer.
Watch the headlines in the viral videos and think about which words from them can be included in the name for your video.
We'd waste as much time on the title as you need. Remember that much depends on him.
3. Download the video on several platforms
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