Weakening linking A larger number of subpages causes
Both internal and external linking to weaken. " Some stores use dynamic filtering, without reloading the page using AJAX technology - this has a positive effect on the speed of product filtering, but from the SEO point of view, it is not the best solution. Google robots have trouble reading dynamically loaded content, which negatively affects the indexation of individual subpages," comments Marcin Depa, SEO Consultant Harbingers. Marcin Depa Optimizing faceted navigation for SEO However, well-prepared faceted navigation fulfills its role as a convenience for users, while not negatively affecting the website's SEO. We, as an SEO agency, have participated in the implementation of this element many times and we can say that SEO-friendly faceted navigation is absolutely achievable. Optimizing faceted navigation for SEO should include the following elements:Use of canonical tags - Canonical tags tell crawlers which version of the page is the main one, which helps avoid problems with duplicate content. Managing parameters in URL addresses if we plan to use URLs resulting from SEO filtering, it is worth ensuring Middle East Mobile Number List their readability. Many CMS systems have default solutions that generate complex URLs by adding strings of characters and numbers. It is worth making sure that the URL itself carries information about what is on a given subpage. Limiting the indexation of irrelevant pages some filters are desirable from the user's point of view e.g. delivery method, but have no value for SEO. Nobody simply searches for these types of phrases. In this case,
https://lh7-us.googleusercontent.com/wAFGq5TqAOH6Kxp3F6UB37_imvy9xwoDP8d9_ifHpkkGN-eWOPJ8eruX2whVxblYf4jT0TlX-0ilxkgMtp8zeTup70jtidXN9PcHqnhPgjo84IiI1r2tZIo8ZqJn_JjH7cJyaUVqxzYKb6JTB2ZOYWU
it is worth limiting the number of indexed filter subpages by using the noindex tag or blocking the indexation of a given filter in the robots.txt file. Consistent internal linking structure - the introduction of faceted navigation means that internal linking can direct to a much larger number of subpages. It is then particularly important to use consistent linking within the website. Adapting navigation to mobile devices it is now extremely important that faceted navigation is responsive and friendly to mobile device users. Nofollow attributes in faceted links - links to URL addresses without SEO potential, in particular those created by selectingfeatures.
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