From Static Content to Interactive Experiences: Navigating the Seas of Content
Evolution Fernanda Salibi Fernanda Salibi Customer Success Associate Nov 1, 23 | 4 min read ✓ Human crafted content interactive content Need more conversions and sales? Create interactive experiences with Ion! Request a free demo In the vast and ever-expanding landscape of online content, where every click leads to a new discovery, the challenge for businesses and marketers is clear: capturing and maintaining attention. The conventional static content that once stood as the cornerstone of digital communication evolved into interactive content.In this exploration, we plunge into the intricacies of this content evolution, armed with data, insights, and a roadmap to navigate the shifting landscape. The power of interactivity within a Marketing strategy Let’s ground our discussion in data. Recent surveysWhatsapp Numberhave unveiled a significant shift in consumer preferences. According to a survey conducted by the Content Marketing Institute (CMI), a staggering 79% of marketers reported that interactive content enhances message retention.
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This same survey also reveals that interactive content delivers a remarkable 52.6% increase in engagement, reinforcing that people are keen on this format. The numbers don’t merely suggest a preference; they are shouting out a demand for engagement—and brands are taking notice. In another survey, 88% of professionals agreed that interactive content plays a vital role in setting their brands apart. Many major brands have already incorporated interactive content into their strategies, such as Apple with its interactive iPhone pages, as mentioned in this post. Of course, you don’t need to be on the scale of Apple to leverage interactivity in your marketing strategy.
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